Australians' love of celebrity chefs, cooking shows and a good Instagram food shot has extended to the high seas.
A record number of travellers are choosing specialty food and wine tours. In response, P&O will offer 21 food-themed cruises this year.
P&O has increased its food cruises from 17 last year, and a four-fold increase from 2014. Food and wine cruises now represent about 20 per cent of P&O’s sea breaks each year.
Following cruisers' gusto for food and wine come family holidays, with family groups now accounting for a fifth of total numbers.
Female groups are also driving the increase representing, about a quarter of all food and wine cruise bookings.
P&O Cruises president Sture Myrmell attributed the attractiveness of foodie cruises to popular cooking shows and growing culinary inspiration on Instagram.
“Each of our Food and Wine cruises varies, but on every itinerary guests can learn from expert culinary talent including top Australian chefs such as Luke Mangan and TV personalities Will and Steve from My Kitchen Rules and Masterchef 2016 winner Elena Duggan,” Mr Myrmell said.
P&O’s three-night food and wine itineraries sail from Sydney, Brisbane, Melbourne, Fremantle and Adelaide.
Onboard, guests are given the opportunity to dine at a celebrity chef restaurants for less than land prices. Dinner at Luke Mangan’s Salt grill costs $49 per person.
A three-night food and wine cruise costs from $299 per person quad share and includes meals and culinary demonstrations. Will and Steve, who took out the 2016 series of My Kitchen Rules, will join the September 21 departure from Sydney on Pacific Explorer.
Top picture: Luke Mangan on board P&O Cruises.
- For more information see pocruises.com.au, phone 13 24 94 or see a travel agent.
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