Everything you need and nothing you don't: that's the promise from new hotel brand Tribe, which is set to open its first property in West Perth in May.
The brand will do away with what it calls "out-dated and unwanted services, inefficient check-in and checkouts, overpriced mini bars and restaurants and room service" to create a hotel that's "as stylish as it is smart".
Instead, it'll offer contemporary living areas that are "part collaborative workspace, part social club" featuring designer furniture and works by Australian contemporary artists.
Rooms will have free wi-fi, queen beds, floor-to-ceiling windows with blackout blinds, and amenities including Nespresso pods, T2 teas and Kevin Murphy shower products.
Targeted at "frequent travellers who want something more", the hotel is intended to appeal to "tech savvy, smart, luxury lovers with an appreciation for affordability".
Rooms will have smart TVs, Bluetooth digital radios and alarm clocks, a digital reading collection and free movies on demand. Common areas will be equipped with printing via smartphone streaming, iMacs and plug-and-play outlets.
Tribe Foods, a cafe during the day and a bar by night, will have menus by Tobie Puttock, with a focus on sustainable, seasonable and ethical ingredients.
The nine-storey, 126-room West Perth hotel, which will be managed by the Mantra Group, lays claim to being Australia's first integrated modular design hotel, utilising modular design and construction methods including prefabricated guest rooms.
Creating the Tribe brand involved re-evaluating the hotel model to prioritise the benefits contemporary travellers would want, founder Mark Peters said.
“We’ve focused on what matters so that we don’t pass on costs to our guests for the things that don’t, by paring back and refining our offering and using cost-effective and smart modular construction we’re able to share significant savings with our guests, making Tribe an aspirational space at an accessible price,” Mr Peters said.
Tribe plans to open hotels in Adelaide, Hobart and Melbourne, with international expansion mooted within the next decade.
- Tribe Perth opens on May 16 at 4 Walker Avenue, West Perth. Rooms are from $199 per night. tribehotels.com.au or (08) 9267 4878.