With a changing climate and increasingly competitive market, drought-stricken farmers in Australia are doing it harder than ever.
Now, luxury cruise line Silversea Cruises has enlisted the help of acclaimed American photographer Steve McCurry and partnered with Rural Aid to launch a campaign to support Australian farmers and their families.
In 2018, Silversea sent its photographic ambassador, the multi-award-winning McCurry — who for more than 30 years has documented cultures and conflicts across the world in images of profound beauty and intimacy — to the South Australian outback.
His images captured the heartbreak of one of the worst droughts in Australia’s history.
A copy of one of these photographs and an 18-day Singapore to Sydney cruise on board Silver Muse — valued at more than $24,000 — will be up for grabs should new Silversea donors to Rural Aid enter a special Silversea competition.
In addition, Silversea has made a cash donation of $20,000 to Rural Aid, in lieu of a fireworks display planned for Silver Muse’s maiden arrival into Sydney on January 6.
Silversea will also make an extra contribution for every new booking made in January, and is encouraging guests to donate to Rural Aid directly.
(Top image: Steve McCurry at work in drought-stricken South Australia.)
- To donate and enter the competition see www.silversea.com/lp-silver-muse-in-australia.html